Marketing Manager: Upside Down Universe

A Journey Through Earth's Evolution

Upside Down Universe was a multimedia immersive event held at the Berklee Performance Center, where we sold over 1,500 tickets!

Getting people to attend a show on an ordinary Tuesday was no easy feat, but we made it an experience to remember. We partnered with CrowdLED to provide LED wristbands for every audience member, collaborated with Epson to deliver stunning 180-degree visuals, and installed surround sound in the BPC. The visuals were created in partnership with students from MassArt and Emerson.

As Marketing Manager, I led a team of four in promoting the event both on and off campus. I built and maintained the event website, managed all social media platforms, and created every piece of promotional content — driving awareness, engagement, and ultimately, a sold-out show.

This event would not have been possible without the support and guidance of the Berklee Music Business Department.